Making a website has become so much easier now. There is blogspot, wordpress, wix and others. There are plenty of free and paid templates to choose from. You can really have a smart website if you install those plugins, and there are plenty of them to choose from. There are also shopping cart tools that can be added quite easily. And the best thing is that, you don’t need to be a techie to do all this. Absolutely anyone, with a little bit of knowledge, like me, should be able to have a website up and running quite easily.
I was first introduced to this world by my friend, and the simplicity of it all amazed me. I did a bit of research and gathered more knowledge. That is when I decided to start my own blog website, on scuba diving and snorkeling gear, best diving masks in particular, because this is an essential piece of gear.
It took me a week to create the initial version, and then I worked on it for a couple of weeks to come up with a decent advanced version. I wrote content, had a graphic design create a few images, and posted honest reviews of masks and other diving gear.
I did some online marketing as well to drive traffic to my new website. First it was a trickle, but traffic did pick up, and now I receive a decent number of unique visitors every day. They look at my recommendations and ask me questions.
Now a few years down the line, I can say that I have learned a few things from creating and running my scuba mask website. Here are my learning’s.
- Design matters – The template you choose does matter. It has to be appealing enough to attract attention. However, the design must be functional as well. You want the website to load quickly. You don’t want your content to be buried under too many images. Understand your visitors and give them what they are looking for quickly. People have little patience online, so give it them quickly.
- Be consistent – You have to be consistent and patient because your website won’t get traffic immediately. Keep posting honest reviews and blog articles. Comment and answer emails quickly. You will begin to get visitors if your content is good and informative. Just one post can give you a lot of traffic if it becomes viral. So allow your readers to share your posts and reviews.
- Not many people know about masks – Most people are recreational divers, and aren’t experts in technical stuff about diving masks. They are in it because they are drawn into the underwater world, love the corals, and marine life. So you will receive all kinds of comments and questions, and some of them are quite basic. Give technical answers, but make them easy so that everyone can understand your point.
- Write how-to and product comparison reviews – Write informative posts that help your readers pick the right diving masks. Give them step-by-step guidelines on how to select them. Compare the different gears available, and provide ratings if you can. But make sure that it’s your honest opinion.
- Marketing isn’t easy – Getting a website ready is the easier part. Keep aside some money and time so that you can market it well. Invest an hour every day for marketing. Hire a writer and professional designer. The investment will pay off. Do social media as well. Facebook, pinterest and instagram will boost the social score of your website and bring it up in the search engine results page.